EP 35 – Rethinking Aging – Innovative Approaches to Long-Term Care and Wellness – Larry Nisenson – Chief Growth Officer of Assured Allies


Michael Waitze worked in Global Finance for more than 20 years, employed by firms like Citigroup, Morgan Stanley and Goldman Sachs, primarily in Tokyo.  Michael lived and worked in Tokyo from February 1990 until December 2011.  Michael always maintained a particular focus on how technology could be used to make businesses more efficient and to drive P/L growth. Michael is a leader in the digital media space, building one of the biggest and fastest-growing podcast listener bases in the region.  His AsiaTechPodcast.com show has listeners in more than 130 countries and his company, Michael Waitze Media produces some of Asia’s most popular podcasts.

Larry Nisenson is the Chief Growth Officer for Assured Allies, leading new business initiatives including NeverStop; a successful aging program that helps consumers age on their own terms and live independently for as long as they can. Larry can be reached at larry.nisenson@assuredallies.com

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But we have a graying of the world that is going on, and there is a cost in the graying of the globe. And that cost is quite simply how are we helping people age on their own terms? What does the next phase of life look like? And how do we help people live in their own terms in their own home for as long as humanly possible? – Larry Nisenson⁠

In this installment of InsurTech Amplified, Larry Nisenson, Chief Growth Officer of Assured Allies⁠, shared his journey from corporate America to the world of startups. Larry highlighted the difference between incremental corporate innovation and the transformative changes in startups.

At Assured Allies, his business focuses on “successful aging,” helping individuals age on their own terms through wellness techniques and health coaching. They achieve this by addressing specific health issues, like untreated hearing loss and poor sleep quality, to improve overall quality of life. Personalization, driven by data science and AI, ensures that these interventions are effective and engaging.

Larry also discussed the financial challenges of aging, particularly for those with limited means. Assured Allies collaborates with insurance companies to reduce long-term care costs, providing a model that benefits both insurers and the insured. However, Larry acknowledged the need for innovative financial solutions to help individuals save for future care needs, suggesting long-term care savings plans introduced at a younger age as a potential solution. Through these efforts, Assured Allies aims to transform the aging experience, making it a journey to embrace rather than a challenge to manage.

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